I have written and supported this many times, and I will continue to insist: Greek products from small and medium-sized producers with strong local identity and proven quality are niche market products accompanied by… storytelling. This is the reality. And this reality seems to be accepted “abroad” – for example, the esteemed international organization for the Great Taste Awards, with its distinctions for Greek products possessing these key characteristics, is good proof.

After all, messages from many sides indicate that small segments of consumers, mainly in European Union countries, show interest in products and producers who can practically demonstrate their “claims” – in this case, their story.

In this context, let’s look at a characteristic case. Vassilis Koutroulakis is a producer – a beekeeper in the Kalavryta region. He lives there with his family, and he has established his business there. Almost everything about his activity has a personal touch. Almost everything is handmade – starting from his site.